Christchurch - Search Engine Optimisation - 1pm COST: $50

Date:	Saturday 14 August 2010
Time:	01:00 PM - 03:00 PM
Cost:	NZD 50.00 plus GST
Book:	Book This Event

Learn how to optimise your website for search engines and general website marketing issues. This excellent short course will get your website ranked more highly in search engines for more phrases. The cost of doing this course is much cheaper than the cost of advertisting, and the results of increased traffic will be better.

This SEO session lasts 2 hours and should normally be completed after the Website Builder course. However, the course content is still appropriate for any website. You do not need to be hosted with us to gain benefits from attending this course.

Questions and Answers and time permits.

SEO Training Session Contents

1. Selecting keywords
   1. Keyword Selection Tools
2. Sample Searches
   1. Understanding the google search results page and terminology
3. Understanding the components of your web page
   1. Meta Title
   2. Opening Paragraph
   3. URL
   4. Headings
4. Where to make SEO changes on your website
   1. Importance of opening paragraph
   2. Page RENAME area, or SEO tab 
   3. Save as file name
   4. Shopping category options
5. Links
   1. Inward links vs outward links
   2. Link exchanging, how to get links
   3. Making best use of incoming links
   4. Internal links
   5. Link text and context
6. Other factors
   1. Domain Names
   2. Refreshing Content
   3. Site Maps / Google Web Master Tools
   4. Comparing other CMS issues
7. Adwords
   1. What are they?
   2. How they work
   3. Pricing - Is it worth it?
8. Google tool bar and rankings
9. Questions and Answers

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Cost:	NZD 50.00 plus GST
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