SEO - Search Engine Optimisation Seminar - $50 - (2 hours)

Learn how to optimise your website for search engines and general website marketing issues

This session lasts 2 hours and should normally be completed after the Website Builder course.

Events dates and Timings for (New Zealand) Training Sessions

Training Session Contents

1. Selecting keywords
   1. Keyword Selection Tools
2. Sample Searches
   1. Understanding the google search results page and terminology
3. Understanding the components of your web page
   1. Meta Title
   2. Opening Paragraph
   3. URL
   4. Headings
4. Where to make SEO changes on your website
   1. Stuffing the opening paragraph
   2. The RENAME page
   3. The save as file name
   4. Shopping Category options
5. Links
   1. Inward links vs outward links
   2. Link exchanging, how to get links
   3. Making best use of incoming links
   4. Internal links
   5. Link text and context
6. Other factors
   1. Domain Names
   2. Refreshing Content
   3. Site Maps / Google Web Master Tools
   4. Comparing other CMS issues
7. Adwords
   1. What are they?
   2. How they work
   3. Pricing - Is it worth it?
   4. Adsense
8. Google tool bar and rankings
9. Questions and Answers

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